Flutter uk and ireland9/17/2023 ![]() ![]() Combined, this group operates a ‘follow-the-sun’ model across trading centres in Dublin, Melbourne, and New Jersey, with the pricing model developed by Flutter UK&I distributed across the world and underpinning prices for 250 markets for each World Cup game. To manage this effectively requires a 100-strong team of experts covering football across a wide variety of specialist roles, such as in-play and pre-match traders, odds compilers, performance analysts, and product managers. This demonstrates the importance of the Group’s leading Risk and Trading operation in determining whether the event is a win or loss for Flutter, particularly as its customer base has become increasingly global and potential exposures have emerged in different markets. This will ultimately depend on the performance of certain teams, with Flutter’s FanDuel and Sportsbet brands set for greater customer engagement given that USA and Australia have both qualified for the tournament.Īt 125/1, the USA winning the World Cup represents Flutter’s biggest overall liability in the outright book – three times the amount of Argentina in second. The tournament may see betting levels surpass that placed throughout the 2018 World Cup, widely considered the biggest staking sports event of all time, with FIFA-led analysis estimating that €136bn was staked globally. As the 2022 FIFA World Cup is set to kick off this weekend with hosts Qatar taking on Ecuador, Flutter can confirm the event is set to be the most popular betting event of the calendar year for the Group, with its UK and Ireland (UK&I) brands – Sky Betting & Gaming, Paddy Power and Betfair UK – predicting over £300m in overall stakes from excited fans of England and Wales.
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